RFK Racing Video
For the past 2 1/2 years I've had the privilege to work for RFK Racing, a NASCAR Cup series team, demonstrating my mastery in multiple different styles of video
Social Media Content
Social media encompasses most of my creative energy as it generates the most views & engagements.
To date my created videos have over 20 million views across instagram, twitter, facebook, youtube, and tik tok
after watching similar style videos on social media, I translated the format to NASCAR. This understanding resulted in 7 million views across all RFK Racing social channels. The "ASMR" style was so successful, RFK Racing partners specifically asked for it (this video being part of that ask)
This piece focused on a popular moment during the previous race. The video was shot, edited, and posted in under 24hrs; showcasing my ability to capture and capitalize on a moment
Driver Social Media Content
RFK Racing Content team handles social media for one of its drivers, Chris Buescher. This allows me to create a creative, up-tempo video consistently to promote Buescher and his channels
THis video was created to highlight buescher's return to the bristol night race, which he had won the previous year. (Chris chose the song)
Corporate explainer
For RFK's partner, Castrol, this video was created to highlight Castrol's involvement in returning RFK Racing to victory lane in 2022. initially designed for internal use only, castrol chose to use it at their sema booth later that year
Long form Documentary
Capitalizing on the re-brand of RFK Racing (Previously Roush fenway racing) RFK Racing's media team (myself and one other) created a full-length documentary on RFK's first daytona 500 - featuring many different personalities throughout RFK - highlighting a commitment to perform at every facet of the Cup Series
