RFK Racing
for 4.5 years I had the privilege of working for RFK Racing, a NASCAR Cup series team, demonstrating mastery in multiple different styles of video
Social Media Content
my created videos have over 20 million views across instagram, twitter, facebook, youtube, and tik tok
ASMR Series
quick-response content
Using Social listening, I adapted a popular style for our audience.
This understanding resulted in a significant 7 million views across all RFK Racing social channels.
The "ASMR" style was so successful, RFK Racing partners specifically asked for it
This piece focused on a popular moment during the previous race.
shot, edited, and posted in under 24hrs; showcasing my ability to capture and capitalize on an important moment
Pit Crew Introductions
Pit crews are an under-utilized source of personalities in NASCAR. I storyboarded/shot/edited hype videos to showcase the individuals in each team & their personalities.
Planned/Filmed/Edited by me
POdcast/Radio Show
I Produced, Directed, Edited, and Posted every episode of RFK Racing's podcast, Backstretch Banter. each episode was also converted into a full radio show with Sirius XM on Channel 90 weekly. Backstretch banter ran for 2 season - ending once I left RFK Racing.
Driver Social Media Content
Captured/edited/posted by me in under 24 hours
this video was featured on Chris Buescher's personal channels, highlighting winning at Watkins Glen in 2024
Corporate explainer
For RFK's partner, Castrol, this video highlighted Castrol's involvement in returning RFK Racing to victory lane in 2022. initially designed for internal use only, castrol repurposed it for their sema booth in 2022
Long form Documentary
Capitalizing on the re-brand of RFK Racing, myself and one other created a full-length documentary on RFK's first daytona 500 - featuring many different personalities throughout RFK - showcasing determination and commitment to perform at every facet of the Cup Series
